Klubbies Launches India’s First Made-to-Measure Sustainable Maternity Wear Brand for Modern Mothers
New Delhi [India], January 2: Klubbies, a forward-thinking maternity fashion label under Igen Fashion & Lifestyle OPC Private Limited, has officially launched with a mission to redefine how Indian women experience maternity clothing. With a Made-to-Measure and Made-to-Order model, Klubbies brings sustainable, design-led, and function-first maternity apparel to the Indian market — addressing the long-standing gap between comfort, fit, and aesthetics.
Conceived with deep industry expertise and empathy for expecting mothers, Klubbies aims to empower women to embrace pregnancy with confidence and ease, offering fashion that evolves from pregnancy to postpartum — and beyond.
Celebrating Motherhood with Design, Comfort & Sustainability
The brand challenges the perception that maternity wear must compromise on style. Klubbies blends contemporary design with breathable fabrics, ergonomically tailored fits, and thoughtful silhouettes to support changing bodies throughout pregnancy.
Key Brand Pillars:
● Made-to-Measure & Made-to-Order: Personalized fittings that eliminate guesswork
● Sustainable Manufacturing: Ethical production and low-waste processes
● Inclusive & Body-Positive: Celebrating every body type and trimester
● Affordability without Trade-offs: Premium quality, accessible pricing
● Indian-Focused Fit: Designed for real Indian proportions and cultural needs
“We want every mother-to-be to feel seen, supported, and celebrated. Maternity should never mean hiding — it deserves the same fashion confidence as any stage of life,” the brand notes.
Created from Industry Insight and Real-World Understanding
Klubbies was born from firsthand observations within the apparel manufacturing industry, where expectant employees often struggled to find maternity wear that fit well and felt good. This insight — paired with over 10 years of manufacturing and industrial engineering expertise — led to designing maternity wear that solves real, everyday challenges for mothers.
The founder’s background in sustainable manufacturing, fabric selection and technical fitting uniquely positions Klubbies to elevate the maternity wear experience in India.
Designed for Modern Indian Mothers
Klubbies caters to three primary consumer groups:
● Gen Z Working Professionals (22–28): Style-forward, sustainability-conscious, digital-first
● Millennial Professionals (28–38): Seeking quality, versatility and investment pieces
● Fitness-Focused Women (22–40): Needing stretch, breathability and movement comfort
These women lead multifaceted lives — and Klubbies celebrates that pregnancy does not pause ambition, lifestyle, or individuality.
Five Curated Collections Set to Launch in Q1 2026
Each Klubbies collection is engineered to solve a specific wardrobe need:
1. The Essentials – Everyday breathable wear
2. The Glow Collection – Occasion-ready pieces with comfort core
3. The Mama Line – Nursing-friendly designs for postpartum ease
4. The Boss Bump – Functional and professional workplace attire
5. Move with Me – Activewear with ergonomic stretch and support
All pieces prioritize longevity, allowing wear before, during, and after pregnancy.
A Sustainability-Driven Vision
At a time when sustainable choices are increasingly valued, Klubbies integrates:
● Ethical supply chain partners
● Low-waste made-to-order manufacturing
● Size customization minimizing returns
● Responsible fabric sourcing
This approach redefines maternity fashion by merging conscious choices with consumer comfort.
More Than a Fashion Brand — A Supportive Community
Klubbies aims to build a digital ecosystem where mothers share experiences, seek guidance, and find reassuring information. Through content, conversations and wellness initiatives, Klubbies aspires to become an emotional companion throughout the maternity journey.
Upcoming Milestones
● Q1 2026: Official collection launch
● Q2 2026: Seasonal capsule collections with customization
● Q2–Q3 2026: Infantwear expansion (0–3 years)
● Q4 2026: Digital wellness program for expectant mothers
The brand will initially serve Tier 1 and Tier 2 Indian cities, with expansion planned to global diaspora markets.
About Klubbies
Klubbies is India’s first Made-to-Measure maternity fashion brand, offering sustainable, thoughtfully designed maternity and nursing wear that celebrates motherhood without compromising comfort or individuality. Rooted in ethical manufacturing and modern inclusive design, Klubbies serves India’s next generation of mothers with apparel that empowers confidence through every stage of motherhood.
Media Contact
Prashant Kumar Email: prashant@klubbies.com Phone: +91 91627 39888