If You Can’t Eat It, Don’t Apply It to Your Newborn’s Skin


Mumbai (Maharashtra) [India], May 17: Have you taken a look at the list of ingredients in your baby’s massage oil? Are there any complex components listed that you don’t understand, despite the fact that the product claims to be tear-free, paraben-free, chemical-free, and more?

Traditional virgin coconut oil—the single ingredient

Meet this homegrown brand from Kerala called Pūrvīṇa run by a mother-daughter duo. Their bestseller is what they call Hot-Processed Virgin Coconut Oil, which is traditionally known as Ventha Velichenna/ Urukku Velichenna in Malayalam. Fresh coconut milk is heated in a bronze vessel for hours together, with continuous stirring, to get this deliciously nutty oil.

This oil is the only ingredient in their baby oil packages of 100 ml and 250 ml. If you apply a few drops on your baby’s skin after a bath, you’ll never want to switch to anything else. The oil is not greasy, does not stain clothes and sheets, and gets quickly absorbed into the skin. It can also be used as a hair oil (before bath) and as a raw garnish to weaning foods.

The edible massage oil

Purvina sells its baby massage oil with its FSSAI registration number. That’s what sets this single-ingredient, non-cosmetic product apart. The coconut milk is extracted from fresh coconuts grown in their farm in Anamangad, near Perintalmanna, in Kerala. This traditional recipe of making virgin coconut oil has been passed down through many generations in Kerala households. In this day and age, the working grandmothers of Generation Alpha do not have the time and inclination to make this beautiful oil at their homes for their grandchildren because it’s heavily strenuous. That’s where Purvina comes into the picture with their Ventha Velichenna, carrying the same nostalgia and homemade goodness in their bottles.

Goodbye breastfeeding woes

This oil is also probably one of the only nipple crack solutions that you will find in the market that is 100% edible for your baby. Virgin coconut oil can prevent and cure nipple cracks in breastfeeding mothers. Nursing moms can apply the oil to their dry and cracking nipples and not worry about wiping/ washing it off before the next feed. Isn’t that amazing?

“The oil has not only improved my baby’s skin and scalp health, it helped my infant thrive when she dropped weight because of a breastfeeding schedule mistake that I made when I was ignorant and new to motherhood,” says Purvina’s co-founder Parvathy Avanoor who also jokes that her little one (who is now a toddler) has been a part of many a product experiment at the venture that she runs along with her mom Jaya.

With no additives, fragrance or preservatives, Ventha velichenna also offers prevention and quick cure to diaper rashes, heat boils, skin irritations, and more. Resisting gobbling your baby up would be tougher, though.

The oil is just a click away on their website – https://www.purvina.in/product/purvi%e1%b9%87a-100-natural-hot-processed-virgin-coconut-oil-for-babies-and-toddlers-100-ml/and all the leading e-commerce platforms like Amazon, Flipkart, FirstCry, JioMart, Swiggy Minis, Meesho, and more.

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