{"id":72372,"date":"2026-09-05T12:14:13","date_gmt":"2026-09-05T06:44:13","guid":{"rendered":"https:\/\/newsdaddy.co.in\/index.php\/2026\/09\/05\/ekatra-jewels-gifts-jewellery-insurance-celebrity-backed-luxury-jewellery-protection-in-partnership-with-olocker\/"},"modified":"2026-09-05T12:14:13","modified_gmt":"2026-09-05T06:44:13","slug":"ekatra-jewels-gifts-jewellery-insurance-celebrity-backed-luxury-jewellery-protection-in-partnership-with-olocker","status":"publish","type":"post","link":"https:\/\/newsdaddy.co.in\/index.php\/2026\/09\/05\/ekatra-jewels-gifts-jewellery-insurance-celebrity-backed-luxury-jewellery-protection-in-partnership-with-olocker\/","title":{"rendered":"Ekatra Jewels gifts Jewellery Insurance: Celebrity-Backed Luxury Jewellery Protection in Partnership with Olocker"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Founded by<strong> Pavitra Gandhi<\/strong>, with <strong>Ekta Kapoor<\/strong> and<strong> Sussanne Khan<\/strong> as Co-Founders,<strong> Ekatra Jewels <\/strong>joins hands with <strong>Olocker <\/strong>to bring jewellery insurance to modern women.<br \/><\/em><br \/><strong>Mumbai (Maharashtra) [India], September<\/strong> <strong>5: <\/strong>India&#8217;s jewellery market is witnessing a major transformation, led by a brand that understands the modern woman&#8217;s lifestyle from the inside out. <a href=\"https:\/\/share.google\/MEOXV6dHCNoe18ZEq\" target=\"_blank\" rel=\"noopener\"><strong>Ekatra Jewels<\/strong><\/a>, founded by <strong>Pavitra Gandhi,<\/strong> backed by the diamond heritage of the HVK Group, and steered alongside powerhouse creative co-founders <strong>Ektaa Kapoor <\/strong>and <strong>Sussanne Khan<\/strong> with an influential circle of partners, is redefining what it means to own and wear jewellery today.<\/p>\n<p class=\"wp-block-paragraph\">While traditional retail has long operated on the assumption that expensive ornaments must remain locked inside bank vaults,<strong> Ekatra Jewels <\/strong>was created to dismantle this age-old compromise. Championing lightweight, wearable, and demi-fine everyday designs crafted with lab-grown diamonds and modern gold engineering, the brand insists that luxury is meant to be lived in. To turn that ethos into complete reality, <strong>Ekatra Jewels<\/strong> has taken a decisive step: embedding seamless, specialized jewellery insurance directly into the purchase experience through a strategic partnership with <strong><a href=\"https:\/\/olocker.in\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olocker<\/a>.<\/strong><\/p>\n<h1 class=\"wp-block-heading\"><strong>A Women-Led Revolution: Designing for Everyday Freedom<\/strong><\/h1>\n<p class=\"wp-block-paragraph\">Built as a modern, women-led collective, <strong>Ekatra Jewels <\/strong>fundamental premise is that jewellery should move effortlessly through daily life\u2014from boardrooms and social events to international travel. However, the modern consumer often faces a persistent dilemma: the hesitation to wear statement pieces outside out of fear of theft, snatching, or transit loss.<\/p>\n<p class=\"wp-block-paragraph\">Because <strong>Ekatra Jewels <\/strong>leadership consists of women who navigate this reality firsthand, founder <strong>Pavitra Gandhi <\/strong>and the leadership team refused to leave safety as an unresolved friction point. By integrating <strong>Olocker&#8217;s<\/strong> end-to-end jewellery insurance directly at the point of sale, Ekatra Jewels eliminates the anxiety of wearing jewellery. Clients no longer have to deal with complex third-party paperwork; every piece is safeguarded against robbery, burglary, travel loss, and accidental damage the moment it leaves the boutique.<\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cWe are extremely proud to partner with the esteemed brand <strong>Ekatra Jewels <\/strong>and such inspiring women celebrities who aren&#8217;t just focused on selling jewellery, but are equally focused on making sure that fear doesn&#8217;t stop women from wearing their jewellery.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>\u2014 Milind Shethia, CMO, Olocker<\/strong><\/p>\n<h1 class=\"wp-block-heading\"><strong>The Powerhouse Circle Setting a New Benchmark<\/strong><\/h1>\n<p class=\"wp-block-paragraph\">The momentum behind <strong>Ekatra Jewels<\/strong> is driven by an exceptional leadership and partner collective:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Pavitra Gandhi:<\/strong> Founder who envisioned a transparent, tech-forward, and modern jewellery house built specifically for the real-life needs of contemporary women.<\/li>\n<li><strong>Ektaa Kapoor:<\/strong> Co-Founder and media pioneer who champions consumer-first brands built for self-expression and modern lifestyles.<\/li>\n<li><strong>Sussanne Khan:<\/strong> Co-Founder &amp; Creative Director whose aesthetic leadership ensures <strong>Ekatra Jewels<\/strong> lightweight, statement collections remain wearable, contemporary, and versatile.<\/li>\n<li><strong>Vasuki Punj:<\/strong> Key partner lending strategic depth to the brand&#8217;s vision and growth.<\/li>\n<li><strong>Jennifer Winget:<\/strong> Celebrity partner and tastemaker who embodies the confident, independent demographic the brand caters to.<\/li>\n<li><strong>Pragya Kapoor:<\/strong> Key partner reinforcing<strong> Ekatra Jewels<\/strong> creative and consumer-first ethos.<\/li>\n<li><strong>Apurva Makhija:<\/strong> Key partner bringing a modern, digitally-savvy perspective to the brand&#8217;s positioning.<\/li>\n<li><strong>Sunny Sakaria (HVK Group):<\/strong> Representing the diamond heritage and industry expertise of HVK Group, anchoring <strong>Ekatra Jewels<\/strong> craftsmanship credentials.<\/li>\n<li><strong>Chirayu Yardi:<\/strong> Key partner contributing to <strong>Ekatra Jewels<\/strong> strategic and operational foundation.<\/li>\n<li><strong>Celebrity Tastemakers &amp; Partners:<\/strong> High-profile women creators who embody the confident, independent demographic the brand caters to.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">By backing their collections with complimentary, instant jewellery insurance through <strong>Olocker<\/strong>, these leaders are making a bold statement: true luxury is incomplete without the absolute freedom to wear it.<\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cFor too long, women have been told to keep their most precious pieces locked away \u2014 to save them for &#8216;someday,&#8217; to worry more about losing them than enjoying them. I didn&#8217;t want that for our customers. Making insurance complimentary wasn&#8217;t a business decision for me \u2014 it was personal. It came from knowing exactly what that fear feels like, and wanting every woman who wears <strong>Ekatra Jewels<\/strong> to never have to carry it.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>\u2014 Pavitra Gandhi, <\/strong>Founder<strong>, Ekatra Jewels<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cWhen I think about design, I think about how a piece actually lives on a person \u2014 through their day, their travels, their unguarded moments. But none of that freedom means anything if someone is too afraid to wear what they love. That&#8217;s why this partnership matters so much to me. It lets our customers wear<strong> Ekatra Jewels<\/strong> the way it&#8217;s meant to be worn: fully, fearlessly, without a second thought.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>\u2014 Sussanne Khan, <\/strong>Co-Founder &amp; Creative Director<strong>, Ekatra Jewels<\/strong><\/p>\n<h1 class=\"wp-block-heading\"><strong>Why Ekatra Jewels&#8217;s Move Is Triggering Industry FOMO<\/strong><\/h1>\n<p class=\"wp-block-paragraph\"><strong>Ekatra Jewels<\/strong> proactive move is sending ripples through the jewellery retail sector. Discerning consumers are rapidly noticing that while legacy retailers only sell ornaments, <strong>Ekatra Jewels<\/strong> provides a fully protected lifestyle asset. For other jewellery brands observing this transition, <strong>Ekatra Jewels <\/strong>integration with<strong> Olocker <\/strong>represents a critical turning point:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Evolving Customer Expectations:<\/strong> Once consumers experience the ease of having their demi-fine and statement jewellery automatically insured at checkout, buying uninsured pieces feels like an unnecessary risk.<\/li>\n<li><strong>The Celebrity Standard:<\/strong> With top icons and partners aligning their brand reputation with built-in risk protection, safety is quickly becoming the baseline standard of modern retail.<\/li>\n<li><strong>Competitive Urgency:<\/strong> Retailers who fail to offer an embedded insurance solution risk losing modern, safety-conscious buyers to forward-thinking labels like <strong>Ekatra Jewels.<\/strong><\/li>\n<\/ul>\n<h1 class=\"wp-block-heading\"><strong>Strategic Takeaway<\/strong><\/h1>\n<p class=\"wp-block-paragraph\">By placing consumer protection at the core of its value proposition,<strong> Ekatra Jewels<\/strong> is not just selling jewellery\u2014it is spearheading an industry-wide movement where design, empowerment, and safety exist together, powered by a leadership circle as diverse and dynamic as the women it serves.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<p class=\"wp-block-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>Founded by Pavitra Gandhi, with Ekta Kapoor and Sussanne Khan as Co-Founders, Ekatra Jewels joins hands with Olocker to bring jewellery insurance to modern women.Mumbai (Maharashtra) [India], September 5: India&#8217;s &hellip; <a href=\"https:\/\/newsdaddy.co.in\/index.php\/2026\/09\/05\/ekatra-jewels-gifts-jewellery-insurance-celebrity-backed-luxury-jewellery-protection-in-partnership-with-olocker\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":72371,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4127],"class_list":["post-72372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ekatra-jewels","entry"],"_links":{"self":[{"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/posts\/72372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=72372"}],"version-history":[{"count":0,"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/posts\/72372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/media\/72371"}],"wp:attachment":[{"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=72372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=72372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsdaddy.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=72372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}